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SAB Miller
Client
SAB Miller
Industry
Alcoholic Beverages
Category
Social media
Challenge
Creating social media posts with a capturing concept helps connect users to the brand.
Concept
With the help of beer, users can utilize social media to share their secrets. Participants swap their favourite beers with fellow enthusiasts, creating a sense of joy and suspense for their social media friends and others participating in this challenge or trend.
Insight
Reuniting over a beer with some colleagues can easily create a bond.
Solution
Creating a holistic experience and enhance the community of their online friends with a beer icebreaker based on sharing secrets.
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