Bo-Kaap
Client
City of Cape Town
Industry
Tourism
Category
Posters, Billboard
Challenge
It is my challenge to develop a comprehensive and tactical social awareness campaign for the community of Bo-Kaap, highlighting the issues this community has faced while linking it to specific "Sustainable Development Goals" that can create change, inspire, challenge, and provoke people.
Concept
"Sustainable Canvas", a social impact campaign that embraces the power of art within the neighbourhood by engaging with the youth and sustainability, inspiring positive change in the Bo-Kaap neighbourhood by identifying some of the area's issue.
Insight
They are creating a functional area to sustain the environment and quality of life.
Solution
I chose to use illustration visuals for my mediums to convey the message more easily than by using still images. Using a more passionate tone of voice in my chosen mediums. The execution does speak to an audience outside of those who reside in Bo-Kaap but it also speaks to the youth about bridging a gap for the community.