TSHEPO x INKOMAZI
Client
TSHEPO Jeans & Inkomazi
Industry
Fast-food
Category
Print media
Challenge
Developing an integrated media campaign through a brand partnership. This is an exciting challenge and presents the collaborative potential to unite brands that have shaped our South African identities with brands that are more niche and newer.
Concept
Walk the audience through a journey where the crown has transferred the importance of their denim. This is where hope meets optimism and inspires the styling experiences.
Insight
Young people are creating their journey and narrative through the culture and heritage in SA.
Solution
I decided to use TSHEPO Jeans as the main brand in this campaign because it has a richer history with the significance of the crown. In the menu, I still centred TSHEPO but incorporated Inkomazi in the menu list.