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Pendorings
Client
TSHEPO Jeans
Industry
Fashion
Category
OOH & Social media
Challenge
The 'ask' involved creating executions for an integrated campaign and translating them into your home language while keeping the big idea in mind.
Concept
Being a dynamic experience that delves further into the brand's history. This concept aims to celebrate TSHEPO's heritage while highlighting its continued commitment to pushing the boundaries of being the denim craftsmanship in South Africa's fast-moving fashion industry.
Insight
A storyline and innovation keep clothing stylish.
Solution
The solution was inspired by research into what the brand has done and the inspiration behind it. Upon viewing all executions, the audience should feel hopeful.
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